Image by edtrigger via Flickr
So many things can play a part in it the styles and fashion that your family wants to wear. It could be peers, celebrities, and even broadcast media. For example, if you watch a movie or TV show, especially one that is really a hit, feature Nike athletic clothing, you will quickly start seeing the same clothing being worn by people on the street. Not only that, your children will also starting asking for particular brands and leaning towards certain trends in fashion. Now this goes for almost anything; action films, romantic comedies, sitcoms, or even reality TV shows so don’t think that you can sensor certain shows to stop your child ‘needing’ the latest gear.
Print and online publications feature celebrities in the entertainment and sports world also influence fashion. If a celebrity is spotted wearing a particular brand of jeans on her day off,” fans of that celebrity will take notice.
The same can go for a sports figure, especially one who is not currently being sponsored by the brand he is showcasing. For example, if a golf celebrity wins an important tournament wearing a popular brand of athletic clothing whether it’s shoes, a jacket, a shirt, or anything else that brand’s popularity soars.
The question is, how as a parent do you dictate what your child wears? If you have reign over their spending money then you are not in such a daunting position. However, when your child earns their own pocket money what can you do? Don’t fret because you’re worried that you’re daughter might wear something too inappropriate – there is still hope! If your child is athletic, you can give possibly meet them half way by buying them Nike clothing for wear during exercise or other physical activities. If the desired clothing isn’t practical then you may have a little more trouble swaying your child’s wants.
Ultimately, your son or daughter will be exposed to thousands of brand and propaganda marketing, so don’t be surprised if they feel as if they need the latest clothing. Weren’t you the same at their age?
